Bakery Bites for Foodservice: An Innovation Case Study

Bite size bakery treats are popping up in QSRs.

The Challenge:
Capture New Trends in Sweet and Savory Snacks.

Our customer was looking to inspire fresh brand excitement with new handheld, bite sized snacks that would be easy for their brand fans to eat in the car or while on the go. They already knew the power of baked goods bites for their menu, and wanted to explore new possibilities with CraftMark Bakery.

The CraftMark Bakery Solution:
Delicious and Shareable Snacks.

The customer narrowed down the items they wanted us to produce for them, and we started with a first item to put through operational testing. Once that test was a success, their team decided to launch the new menu items as a national Limited Time Only campaign.

Best Practices in Snack Innovation:
Test, Iterate & Release.

Our work with this large chain required deep collaboration not just among CraftMark Bakery’s own departments, but with the food service customer’s marketing, R&D and culinary teams. Tight systems were put in place to manage the processes of testing new ideas, producing samples for customer approval, generating smaller product runs for limited market testing, and then at last scaling up for full systemwide production — all in a timely and organized fashion.

Take-Aways:
Innovation in Bakery Bites for Foodservice.

As large restaurant brands innovate new bite size baked goods for foodservice, CraftMark Bakery is here to serve as an extension of their own culinary and R&D teams, bring those new ideas to life, and ensure the latest trends are truly “consumer-ready” in time for exciting nationwide product launches.

Bite Into Your Next Bakery Treat Innovation.

Looking for handheld bakery treats and bite sized snacks for your foodservice brand? Contact CraftMark Bakery today and find out how we can create custom bite size bakery treats your consumers will adore.