In Store Bakery
From pre-deposited muffin batters to pre-portioned frozen cookie dough, fully baked Thaw & Sell cookies, Thaw & Sell ready-to-eat flatbreads and pizza crusts – we’ve got the bakery solutions to meet your shoppers’ needs.
Bakery Solutions for Everyday
CraftMark Bakery has your day covered with fresh-baked options spanning breakfast to all-day snacking. And our Clean Label formulations only include the good stuff with no artificial flavors or colors. We’re In Store Bakery suppliers with the products that turn your bakery into an Every Day destination.
CraftMark Bakery:
Wholesale Food Suppliers for Bakeries
As experienced wholesale food suppliers for bakeries, we manufacture cookies, muffins, flatbreads, pizza crusts and stuffed bakery treats for a variety of In Store Bakery and Grocery Retail solutions:
In Store Bakery Trends:
Shoppers turn to ISB for Gourmet Cookies and Muffins
As we emerge from the pandemic, consumer trends are on the move and there are clear opportunities for In-Store Bakery to be rewarded. Not only is ISB spending trending upward, but the demand for premium baked goods, breakfast items and sweet desserts is holding strong.
Consider these compelling In Store Bakery trends:
In-Store Bakeries across all retail outlets saw $4.2B more sales in the latest 52-weeks driven by increased spending per trip but frequency also accounted for 25% of this growth meaning consumers are shopping the ISBs more often.¹
ISB’s have seen consistent growth in both sales and units since 2020.¹
Morning Bakery and Desserts & Sweet Snacks are driving sales as consumers look for quality, convenience, upgraded meal offerings and having breakfast items and snacks on hand.¹
Despite inflationary pressures, premium and decadent baked goods in ISB’s continue their strong growth this year, demonstrating that consumers look to ISB for unique, high quality bakery experiences.¹
In Desserts and Sweet Snacks, cookies for In Store Bakery dominate sales and unit increases +17% in $’s and 5.7% in units.¹
Muffins for In Store Bakery are experiencing robust performance in both dollars and units +21% in $’s and nearly 14% in unit volume.¹ This is likely due to people still working out of their homes or in a hybrid working environment. Having an at-home breakfast option that is high quality and fresh baked is a better value than away-from-home baked goods.
¹ IRI Integrated Fresh Market Advantage 2022
It’s About the Food:
Bites that drive loyalty and repeat purchases.
As much as your shoppers want a good value, ultimately their purchase decisions are a matter of taste. At CraftMark Bakery, our focus is on creating amazing, on trend food experiences that your shoppers will remember and come to rely on. We are the cookie and muffin experts.
From our Clean Label cookie formulas, to muffin batters that bake up into abundant and moist breakfast heroes, our team of food developers have created formulas that deliver on the experiences consumers crave. And our In Store Bakery trends experts stay on top of the latest flavor sensations: we know what they will be looking for, before they do!
We also know that even though In Store Bakery is trending up, and cookies are a growth area, this is not the time to hold back. Retailers must offer different cookie formats and platforms to inspire new ideas for people to share cookies, in the little moments as well as big celebrations.
That’s why we’ve just released a new capability: our new 1 lb. pre-packaged tub of Thaw & Sell Mini Cookies for ISB: .47 oz little bites of deliciousness. They’re great to pick up for parties, events, outings, or just a portion-controlled treat. We currently offer them in two flavors, Chocolate Chip and Birthday Cake.
Explore More In Store Bakery Products:
Your In Store Bakery Suppliers
These consumer In Store Bakery trends are clear: ISB is becoming an even more frequent stop for shoppers ready and willing to spend on high quality baked goods, especially cookies and muffins. At CraftMark Bakery, we are wholesale food suppliers for bakeries with an emphasis on ISB cookies and ISB muffins.
There’s so much to love once you get to know us: Clean Labels, practical packaging, labor saving formats, and on trend seasonal flavors. Make our bakery your bakery: contact us to learn more about how we can become your In Store Bakery suppliers.