Flatbread for In Store Bakery

flatbread on display in instore bakery

Few bakery products are as versatile across all of the dayparts as frozen Thaw and Sell Flatbreads. Whether part of a healthy breakfast, an indulgent brunch, a snack on the go, or a bake-at-home pizza night, they can be a hero for retail In Store Bakery when merchandized well.

After all, flatbreads are unique among bakery products in that, once added to the cart, they have the power to upsell shoppers on artisan spreads and tapenades, pizza toppings, and even go crazy with an entire mezze spread complete with olives, three varieties of hummus, charcuterie meats, a selection of interesting cheeses, and assorted delicacies. It’s the $5 bakery snack that can increase shopping cart value by $100.

 

Thaw and Sell Flatbread Manufacturers

Let CraftMark Bakery be your Thaw and Sell flatbread manufacturers. We specialize in frozen Take and Bake flatbreads suitable for sandwiches, pizzas, appetizers, whole grain breakfasts and so much more more. Our high-speed private label flatbread manufacturing capabilities allow us to work with a wide variety of grains, styles and formats to meet your needs.

 

Toaster Flatbreads: A Heat and Eat Breakfast or Snack

A convenient, on-the-go breakfast item, toaster flatbreads are fully baked, just toast ’n go and you’re good to go. With a wholesome flavor and eating profile, these tasty snacks can be warmed up in any toaster, oven or air fryer, and are ideal for topping with spreads or can be eaten as they are. Embracing consumer preferences for Better-For-You bakery snacks is easy — our toaster flatbreads are made with whole grains, seeds, real fruit and no artificial flavors. Retail-Ready packaging is available, with your brand or ours.

 

Pizza Crust Flatbreads for In Store Bakery

Producing freshly prepared pizzas in your ISB or prepared foods department? Start with an oven-ready frozen flatbread pizza base for a labor saving option with artisan outcomes. We manufacture pizza flatbreads for foodservice, serving some of the largest restaurants in North America, and can help make your pizza category a success, as well!

And when it comes to Take and Bake pizza crust, your Instore Bakery shoppers are looking for quick top-at-home pizza base, and with CraftMark Bakery you can maximize your margins by going Private Label. We can manufacture personal size and 2-person pizza crusts, as well as pull-apart cheesy bread sticks appetizers, for your In Store Bakery. We have capabilities to manufacture Clean Label, plant based, low carb keto friendly and other alternative pre-baked or par-baked pizza bases. Learn more about our ready to bake pizza crust flatbreads.

 

Consumer Trends Data for Thaw and Sell Flatbreads

The latest consumer trends data for Thaw and Sell Flatbreads makes it clear: flatbreads are having a moment:

  • Hybrid Meals: 54% of shoppers cook hybrid meals, meaning they are combining scratch items with semi-prepared or fully-prepared items.¹ Flatbreads are perfectly positioned to address this hybrid meal trend due to their versatility as a sandwich carrier, pizza crust and appetizer or snack food.

  • Better-for-Me: 95% of Americans believe physical health and emotional well-being are interconnected.¹ Thaw and Sell Flatbreads have an inherent Better-For-You positioning as they are perceived as more healthy than traditional breads and can be made with whole grains, seeds and other topicals that further enhance their authenticity and healthy halo.

  • Premiumization: Consumers will spend money on items from their In Store Bakery that help them prepare restaurant-equivalent food at home with a better price point.¹ The global flair of flatbread used to be only be found in restaurants as part of a unique, chef-inspired menu item. Now, from naan and pita to lavash and focaccia, consumers can find delicious and internationally-inspired flatbreads in their favorite retail In-Store Bakery.

 

Your In Store Bakery Flatbread Manufacturers

If you’re looking to embrace new consumer trends for In Store Bakery with Thaw and Sell flatbreads, CraftMark Bakery is here to help. We are large-scale, high tech flatbread manufacturers able to produce a variety of styles, formats and sizes up to 12.5” by 7.5”.

¹ IRI Integrated Fresh Household Panel 2022

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Flatbread for Foodservice

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Flatbread Pizza Crust